Insight
Exploring the future of virtual advertising offices.
As virtual reality and the metaverse gain traction, innovative ways to engage clients and audiences are emerging. Recognizing the potential of these technologies, we developed LERMA/HQ, a virtual office experience in the Roblox metaverse. This immersive platform allows users to interact with the offices of the LERMA/ advertising agency, offering a unique glimpse into the creative world of advertising.
Idea
LERMA/HQ Virtual Office
LERMA/HQ is designed to provide an engaging and interactive experience for users, whether they are clients, industry professionals, or curious individuals. The virtual office includes several interactive features:
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3D Modeling and Scripting:
- Developed using Blender for 3D modeling of all assets.
- Implemented Lua scripting for interactive elements and functionalities.
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Interactive Features:
- Avocado Currency: Users can collect avocados, which serve as the in-game currency.
- Leveling System: Users can level up from apprentice to VIP, unlocking new areas and features.
- Roblox Merch: Users can purchase exclusive Roblox merchandise within the virtual office.
- Quests and Challenges: Users can embark on quests, such as collecting hidden advertising awards and testing their knowledge with an advertising quiz.
Impact
Revolutionizing Virtual Engagement
The LERMA/HQ virtual office experience has made a significant impact by providing an innovative way to explore the world of advertising. It has successfully combined gaming, education, and professional engagement in a single platform.
- Enhanced Engagement: The interactive elements and gamified experiences have significantly increased user engagement.
- Creative Exploration: Users get a firsthand look at LERMA/‘s creative approach to advertising in a virtual setting.
- Positive Feedback: The virtual office has received praise for its creativity, interactivity, and immersive experience, making it a highlight for both clients and curious users.