Work

LERMA/ ARound Experience

Augmented Reality
Visual Positioning System
Immersive Experience

An immersive Augmented Reality experience unveiling famous Dallas landmarks around the LERMA/ office, using Immerdal VPS SDK and 8th Wall libraries to create an engaging and informative tour.

AR view of Dallas landmarks

Insight

Bringing history and innovation together through Augmented Reality.

Situated at the heart of Dallas’ historic district, the LERMA/ office overlooks a myriad of famous landmarks in the West End. Recognizing the unique opportunity to blend our rich historical surroundings with cutting-edge technology, we embarked on creating LERMA/ ARound, an immersive Augmented Reality experience. This project aimed to provide visitors with an engaging tour of Dallas landmarks, enhanced with interactive elements and insightful recommendations.

Idea

LERMA/ ARound

LERMA/ ARound is designed to offer an innovative and interactive way for visitors to explore the historic landmarks surrounding our office. Utilizing the Immerdal VPS SDK and 8th Wall libraries, we created an AR experience that is both informative and entertaining. Here’s how we brought this idea to life:

  1. Technology Integration:

    • Immerdal VPS SDK: Enabled precise location-based AR experiences, ensuring accurate overlay of digital content on real-world landmarks.
    • 8th Wall Libraries: Powered the AR functionalities, allowing seamless interaction and engagement.

  2. Interactive Features:

    • Landmark Identification: Users can point their phones towards various landmarks around the LERMA/ office to receive detailed information about each site.
    • Top Recommendations: The AR experience includes our top recommendations for must-visit spots, dining options, and historical insights.
    • Engaging Interface: The user interface is designed to be intuitive and visually appealing, making the experience enjoyable for all visitors.

  3. Cultural and Historical Enrichment:

    • Educational Content: Provides historical context and interesting facts about each landmark, enriching the visitor’s knowledge and appreciation of Dallas’ heritage.
    • Personalized Experience: Visitors receive tailored recommendations based on their interests, enhancing the overall experience.

Impact

Redefining Visitor Engagement

LERMA/ ARound has redefined how visitors engage with the Dallas historic district, combining the allure of Augmented Reality with the rich cultural tapestry of the area. The project has successfully bridged the gap between history and modern technology, creating a memorable and educational experience for all.

  • Increased Visitor Engagement: The interactive AR elements have significantly heightened visitor interest and participation.
  • Enhanced Learning: Users have gained a deeper understanding and appreciation of Dallas’ landmarks through the informative and immersive AR content.
  • Positive Feedback: Visitors have praised the AR experience for its creativity, user-friendliness, and the unique perspective it offers on Dallas’ historic sites.